Category Archives: Economics

The Behavior Gap

When I received an advance copy of Carl Richard’s book The Behavior Gap, I read it cover to cover in one day. It’s rare that I come across original thinking in the personal finance world and I wanted to bring … Continue reading

Posted in Economics, Personal Finance | 4 Comments

How the U.S. loss of AAA credit rating affects you

Frightening headlines have investors in a panic and stock market prices fluctuating wildly. It appears this may be the beginning of the end, or so it seems, but how does this affect you? The Federal Reserve Board announced their decision … Continue reading

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Double, Triple ROI on Expensive Advertising

Once bitten by the entrepreneurial bug, you cannot help but see business opportunities everywhere. In the beginning years, the serial entrepreneur seeks the never-ending new ways to exchange time for money. Eventually, he discovers that by working by the hour, … Continue reading

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The Difference Between Millionaires and the Middle Class

Many have searched for the pattern, or a model, to explain why the rich are rich. Thomas Stanley has made a living studying and writing about wealthy people. He found consistent behaviors among them and first wrote about it in … Continue reading

Posted in Economics, Entrepreneurship, Lifestyle Design, Personal Finance | 3 Comments

The Most Dangerous Number in Business, Investing, and Marketing is One

Having one of anything tends to be the easiest and most comfortable way to approach life, but actually leads to the most problems, risk, and stress. It’s tempting to find one good marketing solution, one great job, one key customer … Continue reading

Posted in Economics, Entrepreneurship, Lifestyle Design, Marketing, Personal Finance, Travel | 2 Comments