Why smart people do dumb stuff: How to find fulfillment and influence others

We are driven by forces that often seem beyond our control.

We prefer to believe we make rational decisions, but neuroscience has demonstrated that our decisions are actually emotional, but we seek logical reasons to justify them.

One of the most powerful concepts I have ever learned was the model of the six emotional needs. Every decision you have ever made has been driven by one or more of these six emotional needs.

This model completely changed how I view human behavior and decision making. Now I consider these six needs every time I negotiate, teach, coach, sell, or influence other people.

When you have a practical understanding of this model, your romantic, personal, and professional relationships will dramatically improve. Continue reading “Why smart people do dumb stuff: How to find fulfillment and influence others”

I Waited Too Long to Kill Him: How Indecision Can Be Fatal

how to make a decision

The dreams are less frequent with time, but they still haunt me.

This dream is real and the stakes were high.

Perhaps our dreams are a message—our subconscious trying slap us in the face.

This one is about indecision.

I probably should have died.

Those are the stakes when you start to pull the trigger.

This stuff makes me uncomfortable to talk about. 

In fact, I’m not sure if you can handle it because most pretend this doesn’t happen. But it does and it requires a different perspective on life.

Let me tell you the story. Continue reading “I Waited Too Long to Kill Him: How Indecision Can Be Fatal”

New Book Release

Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.

Many business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing. Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. Continue reading “New Book Release”

How to be Above Average

Most think they are above average.

For example, in one survey 94% of college professors claim they do above average work.

Statistically, it is impossible that 94% of any group is above average.

An educated group of college professors should understand the statistical impossibility that all of them are superior, but illusory superiority leads people to believe they are more capable than they really are.

Continue reading “How to be Above Average”

Your Unconscious Limitations

img_4211We are controlled by unconscious forces that prevent us from reaching our full potential.

Regardless how hard we try, it is difficult to understand ourselves because we have no direct access to our unconscious.

Our conscious thoughts are conceived from what we are unconscious of, but that does not stop us from creating a list of reasons for our feelings.

We should, however, be suspicious of these reasons because we fabricate a story about how we feel based on unreliable information.

The narrative we tell ourselves often includes a hint of truth, yet it frequently misrepresents how we actually feel. Continue reading “Your Unconscious Limitations”