New Book Release

Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.

Many business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing. Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. Continue reading “New Book Release”

How to be Above Average

Most think they are above average.

For example, in one survey 94% of college professors claim they do above average work.

Statistically, it is impossible that 94% of any group is above average.

An educated group of college professors should understand the statistical impossibility that all of them are superior, but illusory superiority leads people to believe they are more capable than they really are.

Continue reading “How to be Above Average”

Your Unconscious Limitations

img_4211We are controlled by unconscious forces that prevent us from reaching our full potential.

Regardless how hard we try, it is difficult to understand ourselves because we have no direct access to our unconscious.

Our conscious thoughts are conceived from what we are unconscious of, but that does not stop us from creating a list of reasons for our feelings.

We should, however, be suspicious of these reasons because we fabricate a story about how we feel based on unreliable information.

The narrative we tell ourselves often includes a hint of truth, yet it frequently misrepresents how we actually feel. Continue reading “Your Unconscious Limitations”

How to be Happy — Success, Money and Happiness

How to be happy

The formula for success is obsolete.

It’s the model that dictates how we’re supposed to live.

We chase success expecting that happiness is on the other end. It’s not.

But if happiness is your focus you will never find it. Happiness cannot be pursued. The more you aim, the more you’ll miss.

Life is not primarily a quest for pleasure, but instead a search for love and significance.

In other words, you will find happiness when you find a reason to be happy. Once you find that reason, happiness follows automatically.

The greatest challenge is to find meaning. Here’s how… Continue reading “How to be Happy — Success, Money and Happiness”

Tom Cronin — 6 Time World Champion BJJ Fighter Who Started at Age 33

Tom Cronin BJJTom Cronin immediately flew home when his mother was diagnosed with cancer.

When he arrived in Louisiana, Tom discovered the cancer had aggressively attacked her body and she was on her death bead.

Tom remembered it was the night before his 33rd birthday when he sat with his mother in her hospital bed.

You won this?” she said while holding the gold medal he won at the Jiu-Jitsu World Championship.

You fight these guys?” she asked contemplating how he earned the medal. He was never athletic as a child and started Jiu-Jitsu only six months earlier. “How much did they pay you?”

Nothing,” Tom said. “I paid to do it.”

His mother looked confused wondering why he would pay money to fight with other men. She paused as she thought about it for a minute and said, “I’m really proud of you.”

That was good enough for me,” Tom mentioned as he recalled the story.

Tomorrow is your birthday,” she said. “What do you want?”

I just want more time with you,” Tom answered because the doctors said she was hanging on by a string.

Tom held his mother and they fell asleep.

The next morning she woke up and said, “Happy birthday.”

Tears welled up in Tom’s eyes as he told me, “She made it to my birthday,”

A few minutes later Tom’s mother whispered, “See you later.”

Tom held his mother and they cried as she passed away in his arms. Continue reading “Tom Cronin — 6 Time World Champion BJJ Fighter Who Started at Age 33″