Let me tell share some traits that explain how Sebastian thinks.
- Takes pride in how hard he works as he reacts to the endless chaos
- Feels like the weight of the world on his shoulders
- Feels he is the only one capable of getting things done because employees are unreliable
- Sees himself as an expert in his trade but does not prioritize marketing
- Works in his business but not on his business
- Is reluctant to seek advice
- Procrastinates because he is burned out
- Operates within his comfort zone
- Is looking for the next magic bullet
- Chases, or is waiting for, his next customer
- Always feels overwhelmed
- Does not make time to read business books
- Is an opportunity seeker
- Is worried about money
- Feels frantically busy but never works from a plan
- Swings for home runs
- Jumps from one new idea to the next
I know Sebastian well because I was just like him when I first started in business.
Many of the traits that led to Sebastian’s past successes are now holding him back.
That might be true for you as well.
I will explain what I mean in a moment, but first, I want to make clear that if you identify with Sebastian in any way, you shouldn’t worry.
Instead, you can feel a sense of relief, because the truth is you’ve been working harder than you need to for a fraction of the results you deserve.
And it’s not your fault, because until this moment, no one has probably revealed what I’m about to show you.
The way I see it, there are two diametrically opposed ways of thinking about building a business and making money, but before I explain, let me first introduce you to David.