David and Sebastian — page 3

[Continued from page 2]

David understands Sebastian very well because David used to be just like him.

When David first started in business, he felt overwhelmed, just like Sebastian.

David was juggling more than was humanly possible, so he did what most small‐business owners do—he worked harder.

At first, David worked longer hours, worked weekends, and rarely took vacations.

It was not uncommon for David to be working in the middle of the night while the family and employees he supported slept peacefully.

David struggled for years until he reached a breaking point and realized that doing more of the same was not going to lead to a different outcome.

David realized that running faster on the hamster wheel would never get him off it.

What David discovered completely changed his perspective on business and forever transformed his life.

David realized that what he thought were business problems were actually symptoms of a hidden and much more significant root problem.

In a moment, I will explain that problem to you, but first let me share some of David’s significant traits.

David:

  • Is relaxed each day because he is working from a focused plan
  • Is driven by a purpose
  • Sees himself as the chief marketing officer of his company
  • Regularly invests in his education and personal development
  • Sees money as a tool, not a purpose
  • Enjoys the discomfort of learning new skills
  • Seeks help from advisors
  • Appreciates commitment
  • Executes a plan
  • Is patiently building business systems
  • Is a lifelong student
  • Works on his business
  • Is more like the tortoise than the hare
  • Seeks lots of base hits

Today, David approaches business very differently than in the past.

He looks forward to going to work each day because he gets to help people and do what he is passionate about.

David gets to focus on the work he loves and makes a great living doing it.

But more importantly, he can enjoy time doing things he loves with his friends and family.

Today, I have a gift for you that will walk you step by step through the transformation that David made, but first, I want to quickly explain the problem.

The secret that enabled David to navigate the battlefield and emerge on the other side required that he change his mindset.

Many business owners don’t care enough to transform, so they remain stuck forever.

Everything changed for David when he realized that working harder was the problem.

If you analyze the problem and get to the core, you’ll discover something very different than what seems apparent on the surface.

Let’s examine the problem.

  • Perceived problem: being overwhelmed, disappointed, and stressed but not reaching the next level
  • Symptom: working harder on the wrong things
  • Root cause: not having a strategic plan

Working harder on the wrong things consumed David’s life and energy.

It distracted him from discovering the ideas that would lead to a breakthrough in his business and his life.

As I mentioned, I have a gift for you. I am going to give you the exact plan that David followed to transform from being like Sebastian to becoming David.

The reason I’m sharing this with you is quite simple.

When you follow this step‐by‐step plan, you can create your own business success story and transform your life.

My reward comes when people report back that something I shared inspired their success. That’s what excites me.

Most people who invest their time will be able to follow this guide on their own and achieve the results they desire.

But some people prefer a little help and they often become my clients and I get to work with them as they implement the plan.

It’s a win for everyone.

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