Your best customers will always come by referrals but this can be rather slow and often reactive, instead of proactive.
Instead of waiting, you may turn to networking or other passive advertising that can suck your life away, unless you really enjoy those events–which I do not.
If you are just starting out, advertising funds are probably scarce which makes it difficult to get your message to enough for people.
On the other hand, if you have an established business, you may not have enough time interest to attend networking events meetings.
If done properly, Facebook is one of the best ways to establish you as the expert in your field and get people to know, like, and trust you.
There are many ways to establish yourself as an expert and they are the same online as offline.
In the Social Media Marketing Toolkit, I go into great detail about the many FREE ways to promote your small business in Facebook, but some examples aresharing articles, photos, speeches and videos.
Every day people use these methods both on and offline, and some are successful, while others fail miserably. The reason some fail at this is simple.
If people are not listening to you, they will never get to know, like or trust you If they are not listening, you’ll never become the expert in their eyes, regardless how skilled you are.
You can spend all the money in the world on marketing and promotion, but if your market does not hear your message, you’re wasting your money and time. Let me give you a couple of examples to illustrate:
Assume you’re watching the Super Bowl, and one of those million dollar commercials comes on. If you walk away to grab a beer during the expensive, and wonderfully produced commercial, you are not listening.
If you get advertisement in the mail and throw it in the garbage before opening it, you are not listening.
If you read the newspaper and don’t even notice the advertisement in the sidebar, you are not listening.
I’m sure you get the point and can personally relate to these examples. You probably don’t notice the majority of the thousands of marketing messages you see every day, so what makes you think anyone will notice yours?
Here is the Number 1 insider secret getting and keeping the attention of thousands of people on Facebook.
This secret will motivate those people to listen to your message so they get to know, like and trust you and identify you the expert in your field.
Have you read Dale Carnegie’s, “How to Win Friends and Influence People?” You need to read that book immediately.
If you can get past the silly title, it’s a great book about the basic elements of human psychology.
It may seem like common sense, but, common sense is not all that common. The basic premise of the book is that in order to win friends you need to listen first.
Our society does a lot more talking than listening. But the more others feel they’re listened to, the more interested they will become in you.
You may have never thought about that. For the next day or two, pay attention to how many people actually listen when you speak. hen think about how often you actually listen when other people talk.
More often than not, when someone is talking, you’re thinking about what your response is to what they have already said, rather than you listening to what they are currently saying.
It is rare that someone gives you their full, undivided attention. That is why it is noticed and appreciated when it happens.
This basic human characteristic is what makes Facebook such an incredible marketing tool. Facebook has enabled people to share what is most important to them at that moment and provides you a platform to listen.
You’ll find the more listening you do on Facebook, the more people will listen to you in return. And the more that people listen to you, the more people will get to know, like and trust.
If this helped you, this is a small appetizer of the wealth of gold in the Social Media Marketing Toolkit.
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