Everyday when I pick up our daughter from cheer-leading practice, she changes the car’s radio station. It drives me nuts. I’m not sure why I put up with it, but the conversation is entertaining.
“Have you heard this new song?”
“That’s not a new song,” I reply.
“But it just came out.”
“I used to listen to that when they made real music,” as I explain how her “new” music is really just remakes from the 80’s.
As it turns out, most of the stuff I listened to as a kid, was also stolen from before my youth. The same is true of marketing. What was once new, becomes old, and is then reintroduced as new and exciting again.
The popularity of the internet has revolutionized marketing by decreasing costs and expanding reach. It’s almost free to use email as a marketing medium, but the low cost creates it’s own problems.
Debt sucks! There’s nothing fun about opening your credit card bills every month and seeing the growing balance.
