“I know,” the teller replied, offering no explanation.
“Do you plan to fix it?”
She shrugged with complete indifference.
Maybe I should change banks, but there’s a good chance a new bank will be worse, so I stick with the “devil I know.”
Consumers tolerate more than they should because the alternative could be worse.
Entrepreneurs battle this fear with every new customer we seek. Getting a prospect who does not know you to part with their hard earned money is no easy task.
That’s why it’s relatively easy to sell additional products and services Continue reading