Shots Fired – New Book Release

Antipolice media propaganda has deceived the public and turned decent citizens against the police officers who risk their lives to protect them.

The media narrative about officer-involved shootings is very different from the reality. Typical racist headlines like “White Cop Shoots Black Man” are often the only exposure law-abiding citizens have to police officers.

Most people have never been in a physical fight, let alone a life-or-death shooting, so they are left with Hollywood and media fiction to educate them about law enforcement shootings.

The perception is that cops are cavalier about shooting people, but from the 12 real-life accounts in this book, you will discover law enforcement shootings are far more complicated and the consequences are greater than most people will ever understand.

Each fascinating chapter in this book illustrates how shootings occur under intense pressure, with limited information, and in rapidly evolving situations.

Law enforcement demands a tough exterior, but officer-involved shootings are extremely traumatic. Officers risk not only being killed but also imprisonment, loss of employment, public slander, marriage and family turmoil, and severe health issues.

The psychology behind an officer-involved shooting is the part of the story that is missing from the public narrative. What happens in the officer’s head before, during, and after a shooting is the story that is rarely told.

Police officers, like all humans, make less-than-perfect decisions and occasionally stumble with significant mistakes. That said, in virtually every law enforcement shooting, the suspect’s actions drive the officer to shoot—it is not the other way around.

This book is for three kinds of people:

  1. Cops who have been in a shooting
  2. Cops who could be in a shooting
  3. Civilians who want to understand police shootings

Law enforcement culture penalizes officers for showing vulnerability, so it can be easy to feel alone when experiencing the trauma that follows killing another human. This book shares the story that officers do not get to tell, and it will prepare others who have not yet been forced to pull the trigger.

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I Waited Too Long to Kill Him: How Indecision Can Be Fatal

how to make a decision

The dreams are less frequent with time, but they still haunt me.

This dream is real and the stakes were high.

Perhaps our dreams are a message—our subconscious trying slap us in the face.

This one is about indecision.

I probably should have died.

Those are the stakes when you start to pull the trigger.

This stuff makes me uncomfortable to talk about. 

In fact, I’m not sure if you can handle it because most pretend this doesn’t happen. But it does and it requires a different perspective on life.

Let me tell you the story. Continue reading

Posted in Entrepreneurship, Inspiration, Police | 40 Comments

New Book Release

Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.

Many business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing. Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. Continue reading

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How to be Above Average

Most think they are above average.

For example, in one survey 94% of college professors claim they do above average work.

Statistically, it is impossible that 94% of any group is above average.

An educated group of college professors should understand the statistical impossibility that all of them are superior, but illusory superiority leads people to believe they are more capable than they really are.

Continue reading

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Your Unconscious Limitations

img_4211We are controlled by unconscious forces that prevent us from reaching our full potential.

No matter how hard we try, it is difficult to understand ourselves because we have no direct access to our unconscious.

Our conscious thoughts are conceived from what we are unconscious of, but that does not stop us from creating a list of reasons for our feelings.

We should, however, be suspicious of these reasons because we fabricate a story about how we feel based on unreliable information.

The narrative we tell ourselves often includes a hint of truth, yet it frequently misrepresents how we actually feel. Continue reading

Posted in Entrepreneurship, Inspiration, Lifestyle Design, Marketing, Personal Finance | 2 Comments