New Book Release

Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.

Many business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing. Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. Continue reading

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How to be Above Average

Most think they are above average.

For example, in one survey 94% of college professors claim they do above average work.

Statistically, it is impossible that 94% of any group is above average.

An educated group of college professors should understand the statistical impossibility that all of them are superior, but illusory superiority leads people to believe they are more capable than they really are.

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Your Unconscious Limitations

img_4211We are controlled by unconscious forces that prevent us from reaching our full potential.

No matter how hard we try, it is difficult to understand ourselves because we have no direct access to our unconscious.

Our conscious thoughts are conceived from what we are unconscious of, but that does not stop us from creating a list of reasons for our feelings.

We should, however, be suspicious of these reasons because we fabricate a story about how we feel based on unreliable information.

The narrative we tell ourselves often includes a hint of truth, yet it frequently misrepresents how we actually feel. Continue reading

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Chad Robichaux – Marine Special Forces, MMA & Jiu-Jitsu Fighter Overcoming PTSD

chad-robichauxA man was barricaded in his house pointing a rifle at Chad Robichaux – the police officer who responded to the domestic violence call.

“That morning, if you asked me what if a guy points a gun at me,” Chad said. “I’m going to blast him.”

But it was not that easy after Chad glanced in the living room full of family pictures and toys.

“I felt compassion,” Chad said. “It would be such a permanent decision.”

Chad kept his handgun in close, stepped forward and reached for the barrel of the rifle.

“When I grabbed his gun, I really believed I could yank it out of his arms,” Chad said. “I still felt like I was in control.”

They started fighting over each other’s weapons, but the guy was much larger.

“When he grabbed my hand, I knew I was in trouble,” Chad said. “I got pissed. I remember thinking, You’re going to make me kill you.” Continue reading

Posted in Brazilian-Jiu-Jitsu, Inspiration, Interviews, Lifestyle Design | 2 Comments

Before it’s Too Late – Resolving Past Conflict

img_1675e“Call me ASAP.”

It was an unusual text message from my friend Mike, a police sergeant.

When he answered my call, he was direct and to the point.

“We found your dad unresponsive,” Mike said. “He’s not breathing and has no heartbeat.”

I’ve made similar calls and they are not easy. Continue reading

Posted in Inspiration, Lifestyle Design, Police | 7 Comments