Category Archives: Marketing

New Book Release

Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients. Many business owners are floundering when it comes to advertising … Continue reading

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Your Unconscious Limitations

We are controlled by unconscious forces that prevent us from reaching our full potential. Regardless how hard we try, it is difficult to understand ourselves because we have no direct access to our unconscious. Our conscious thoughts are conceived from … Continue reading

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How to Profitably Expand Your Business – [The Right Way Part 3 of 3]

Your most valuable business asset is probably not what you think. It’s not your equipment, building, employees or your training, credentials or experience. All of those are important, but they do not generate income on demand. Having a quality list … Continue reading

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How to Rapidly Increase Business Profits – Low Hanging Fruit [Part 2 of 3]

“The ATM is broken.” “I know,” the teller replied, offering no explanation. “Do you plan to fix it?” She shrugged with complete indifference. Maybe I should change banks, but there’s a good chance a new bank will be worse, so … Continue reading

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Why Advertising Does Not Work and What To Do Instead [Part 1 of 3]

She walked in, dropped her thick leather portfolio on the desk, and asked the question. I was expecting it. It’s always the same.  “What’s your advertising budget?” I always provide the same answer. “There’s no end to my advertising budget.”

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