The Apex Predator Motivation

As we celebrate the 4th of July, I’m reminded of the minority responsible for the Declaration of Independence that resulted in the freedoms we once enjoyed.

For decades, American soldiers heroically fought wars that politicians claimed were necessary to defend our freedoms from foreign enemies. But today, the greatest threat to our independence comes from our own government, which is on an unstoppable march toward complete authoritarian control over every aspect of your life.

If the past 18 months haven’t opened your eyes, nothing will, but for those like-minded people who see the insanity of what is happening today, you’re not alone.

The government created a fake pandemic as an excuse to strip you of your freedoms, and in conflict with all common sense and all legitimate science, 99% of the public obediently complied with the tyrannical dictators by closing churches, businesses, and schools. And those who dared point out the obvious insanity of it all were immediately censored, canceled, or jailed.

I’m in constant disbelief over how, seemingly overnight, Americans surrendered all their freedoms, but a recent conversation helped me understand.

A friend asked why I had become a police officer over twenty years ago. I offered my typical answer: the action. As a young man, I enjoyed the adrenaline rush that came along with the fights, car chases, and kicking in of doors.  Continue reading “The Apex Predator Motivation”

Blind Allegiance to Propaganda—No Matter How Absurd

There is a theme of individual responsibility usually woven throughout my writings. 

My objective is for self-reliance to become an aspirational goal influencing everything in your life, including your health, safety, finances, and thoughts.

But as you look around, there is enormous pressure encouraging the exact opposite. 

In fact, being in the business of teaching and/or promoting self-reliance attracts an increasingly small audience in a world where society preaches the exact opposite.

We’re living in an interesting time where Americans are more “educated” than ever before, yet they seem to be increasingly ignorant every day. 

It’s important to recognize that degrees and titles have absolutely nothing to do with how accurately one perceives reality. For the most part, higher education instills a greater degree of brainwashing. Continue reading “Blind Allegiance to Propaganda—No Matter How Absurd”

Why Goals Fail

Occasionally, I still testify as a use-of-force expert in homicide trials, where I explain the nuances of violent fights to attorneys and juries. 

Courtrooms are contentious, so it’s not my favorite work, but it is interesting. I stumbled into this by accident, but the roots of my expertise began twenty years ago. 

During my early years in law enforcement, I spent a lot of time teaching cops and civilians about combat shooting and martial arts.

As I look back at the arc of my career, it’s interesting that I didn’t fully grasp the mental side of combat until after I had retired from law enforcement and had become a coach.

When I started my practice, I primarily helped couples manage their personal finances. Back then, it was frustrating to hear clients say they wanted to do one thing, but, they often did something different. 

For example, a client would say they wanted to save money and pay off credit cards, but what they would actually do is spend from their savings and increase their debt.

My frustration as a young coach turned into an obsession to understand human behavior. I realized that the best money and business advice was worthless unless I could also learn how to influence my clients’ behavior.

I studied everything ranging from behavioral economics to cognitive behavioral therapy, but the fascinating discovery came when I dug deep into neuroscience. That’s when I realized that my two seemingly different careers, law enforcement and coaching, were very much the same. 

The light bulb went on when I discovered that the physiological changes in the brain during violent fights are virtually the same changes that occur when a husband and wife make financial decisions. The same forces influencing financial mistakes, marriage disputes, and business decisions are also driving human behavior during life-and-death altercations.

This seemingly simple discovery was a game changer. It enabled me to help my business and personal finance clients by using some of the same strategies I had learned as a trainer that help Navy SEALs and SWAT officers thrive in combat. 

I promise to keep the science light, but let me provide an oversimplified explanation of the human brain. There are two parts of the brain involved when our actions contradict our conscious desires. 

The amygdala is a primitive part of our brain that processes emotions. The prefrontal cortex is the part of the brain where we experience conscious awareness of our decisions, logic, and reasoning. 

When humans face danger—a tiger in the jungle or a masked intruder—your primitive brain perceives the threat and automatically triggers your survival response long before your reasoning brain gets a chance to debate your options. 

Unless you plan on getting in a gunfight, this may seem irrelevant, but here’s the fascinating part. 

In MRI studies, participants were read politically charged counterarguments to their strongly held beliefs. During the study, the same part of the brain that responds to a physical threat, the amygdala, also responded to an intellectual one. 

We are wired to respond to threatening information the same way we respond to a predator. 

We develop a core set of beliefs from our experiences and we feel threatened when they are challenged. Since we are driven by our deepest fears, our brains reject ideas that conflict with our worldview. 

(To explore this idea further, click here)

The primitive part of our brain is not accessible to our conscious awareness, so without the help of a coach, therapist, or psychedelic drugs, it’s virtually impossible to understand how our subconscious controls us.

For example, stop reading for a moment and tell your heart to stop beating. Your heartbeat is controlled by a different part of the brain, but it still illustrates the point that not everything is within our conscious control.

Our defense mechanisms cause us to interpret helpful criticism as an attack, even when the logical part of the brain understands that it’s good for us.

The distinction between the conscious and unconscious parts of our brains explains why we often make choices that conflict with our stated desires.

So the next time your spouse comments that you ate that piece of chocolate cake even though you’re on a diet, explain that your prefrontal cortex was at war with your amygdala, but the amygdala won. 😉 


Continue reading “Why Goals Fail”

6 Steps to Peace of Mind During the Pandemic

Have you seen the video of Tom Cruise freaking out on the set of Mission Impossible? Check out this version with Tom’s voice dubbed to Santa yelling at Rudolf … it’s hilarious!

Tom’s behavior is ridiculous, but after nearly a year of oppressive government abuse, I realize that almost everyone has a shorter fuse these days.

I naively believed that once the election passed, things would return to normal, but instead the dictator in California has doubled down with even more restrictions. Once we surrender our freedoms, they never give them back.

These lockdowns have far more tragic consequences than the virus has. In San Francisco for example, 621 people have died so far from drug overdoses, far surpassing the supposed 173 deaths from the virus.

As we enter the new year, 2021 feels just as uncertain as 2020 did, but the good news is that I’m sharing some simple but powerful strategies to help restore some sanity, even during the fake pandemic. Continue reading “6 Steps to Peace of Mind During the Pandemic”

The Three Pillars

Our community tends to be entrepreneurs, or self-driven, independent thinking employees who take responsibility for their own success.

They’re winners who refuse to conform to society’s depressing expectations because they demand more out of life. 

In other words, they want to live extraordinary lives.

The people here desire a deeper understanding of themselves, appreciate self-improvement, and believe in life-long learning. 

We do not try to convert “losers,” because it’s almost always a bad investment of time and energy.

The foundation of everything here originates from three unique processes, and when you immerse yourself, you’ll discover it’s the overlap of all three that will lead you to your own extraordinary life.

What you’ll get here (short version):

(1)Wealth Attraction,  (2) Wealth Preservation, and (3) Wealth Psychology

This overlap is unique and critical to your success. 

Money and freedom come primarily through entrepreneurship, or an entrepreneurial approach to employment, but it’s not uncommon for high income earners to be broke. 

That’s why the mix of business and personal finance is critical to your success.

You will also find elements of psychology here because all the best advice in the world is worthless without the right mindset driving your decisions.

What you’ll get here (long version):

The Problem

When you’re stuck in the rat race, it’s easy to lose sight of the possibility that life can be extraordinary.

For most people, happiness comes from being engrossed in meaningful experiences and while spending time with people they love. 

People feel hopeless when trapped doing insignificant tasks that do not provide meaningful contribution or opportunity to grow. 

In other words, happiness comes from love and contribution

The Solution

With that in mind, the solution seems simple, spend more time doing the things you love and less time doing the things you hate. 

That’s easier said than done because things always get in the way—usually insufficient time and money.

That’s what this website is about—arranging your money and income in a way that makes it easy for you to do the things you love and stop doing the things you hate. 

It’s about ignoring society norms so you can live life on your own terms. 

It’s about clearing through the B.S. so you can focus on what’s important to you.

You will find three tools here that will enable you to live the extraordinary life you’ve always craved.

1) Wealth Attraction

Wealth attraction provides ways to create more income, often, but not always, through entrepreneurship.

Being self-employed is not easy, but it can provide greater income and freedom.

It’s usually easier to create more income through improved business marketing than it is to use financial planning to increase the wealth you already have.

Regardless of your profession, marketing is the most valuable skill you can ever develop, so you’ll receive a lot of unique customer attraction strategies. 

Click here to read the tale of two business owners—David and Sebastian. 

Click here to learn how to build a marketing system that works.

2) Wealth Preservation

Wealth preservation provides you with a unique system to convert your income into wealth so you can experience freedom.

Some people are great at making money, but they often struggle at converting that income into wealth, which is what you must have if you want to live life on your own terms.

The goal of wealth preservation should not be to get more money, but that is often a byproduct. Instead, we use wealth attraction to efficiently generate income, and use investments, tax planning, debt reduction, and other tools to convert income into wealth. 

Wealth preservation is a financial planning strategy that ignores the text book strategies that do not work in the real world with real people like you.

(Continue for more on wealth preservation)

3) Wealth Psychology

Regardless how much money you have, no one can live an extraordinary life without overcoming the unconscious limitations that cause unhappiness.

The mind is a powerful tool, but we all need the right mindset to channel that energy in the right direction, otherwise, we will limit ourselves without even knowing it. 

(Continue for more on wealth psychology